Surely, as a business owner one can decide anything for his or her business. Because they own the business. Each and every decision, strategy, mission or vision policy is into their hand.
But wait a second! Can you imagine a person without a face?
A book without a cover?
Then how can a business possible without a logo. A logo is a symbol that represents a business very well. It’s an identity that creates
– Recognition
– An impression among the audience,
– Builds loyalty
It speaks for the brand that I am a product of that brand. Without this how can a product can be differentiable that other brands, right?
Suppose if you think of a toothpaste brand like colgate or pepsodent. Can you guess it’s brand without the logo and branding, is it possible?
No, it’s not. In this consuming world, there are so many products under each brand. If we just remove the logo and branding label from it, then everything will be a great mess.
Just look at the picture.
Here it’s already explained how a faceless or just the name on the product will look like! If it’s going to be faceless or just the business name on it, can it make any impression on customers? well.. that’s not possible. No kind of planning or strategy can work for the brand.
From the beginning of the world, this is the all time truth that people judge a book by its cover. A well defined logo that contains the brand essence, emotion, phycological facts and vision always help the audience to grab their attention. Just some letters on the product can’t make that appeal into the audience.